Are you looking for a motivating speaker to deliver engaging presentations on digital marketing and search engine optimization for your conferences or corporate events?
Look no further than me, Claudia Pennington.
Schedule a call so we can discuss your event and the kind of presentation that would best serve the needs of your organization.
Watch Claudia in Action
Click this link to see highlights of me speaking about analytics at a recent event. (Password to access the video: speak)
Upcoming Programs
Join me for an in-person event. I look forward to meeting you and hearing about all the amazing work you’re doing.
Pennsylvania Society of Human Resource Management State Council Conference 2019
Join me at this perspective-changing, future-focused conference!
Who: Claudia Pennington, marketing trainer & coach
What: PA SHRM State Council Conference
When: August 3, 2019
Where: Carlisle, PA
Why: The profession of human resources is changing, so local councils are even more important than ever before. Find out how you can apply the fundamentals of marketing to recruit and retain more members for your local council.
FinCon 2019
Are you in financial media or financial services? You must join me at this conference!
Who: Claudia Pennington, marketing trainer & coach
What: FinCon (finance expo and conference)
When: September 4-7, 2019
Where: Washington, DC
Why: In September 2019, an energetic community of money media nerds will descend on Washington, D.C. These 2,000+ personal finance content creators and influencers will connect, collaborate, and learn from each other at the world’s largest financial conference and expo.
Prior Speaking Engagements
Goldman Sachs 10,000 Small Businesses
Who: Claudia Pennington, marketing trainer & coach
What: Goldman Sachs 10,000 Small Businesses
When: July 11, 2019 from 12-2 p.m.
Where: Community College of Philadelphia
Why: Goldman Sachs 10,000 Small Businesses is a program for small businesses that links learning to action.
Goldman Sachs 10,000 Small Businesses
Who: Claudia Pennington, marketing trainer & coach
What: Goldman Sachs 10,000 Small Businesses
When: November 9, 2018 from 12-2 p.m.
Where: Community College of Philadelphia
Why: Goldman Sachs 10,000 Small Businesses is a program for small businesses that links learning to action.
Brand & Marketing Strategy Program
Who: Claudia Pennington, marketing trainer & coach
What: Brand & Marketing Strategy Program for Small Businesses
When: November 13, 2018 from 9 a.m. – 12 p.m.
Where: York Builders Association
Why: In this three-hour program you will learn to understand what the agency jargon means; you will be trained in the fundamentals of marketing, branding, and advertising; and you will be equipped with effective tactics to execute these strategies, as a business owner or staff member.
Pennsylvania Builders Association Conference 2018
At this training program geared toward leaders of local builders associations, the focus is on retention and recruitment.
Who: Claudia Pennington, marketing trainer & coach
What: The One Thing You Need to Do to Grow Starting Now
When: November 1, 2018 from 12:30-1:30 p.m.
Where: Hilton Harrisburg
Why: Invest your time, money, and energy in the marketing tactic that’s going to generate the best return on investment.
Lancaster Chamber Academy, Fall 2018
Join me at the Hanover Area Chamber of Commerce for a four-week program on how to plan, launch, manage, track, and analyze your own successful marketing campaigns.
Who: Claudia Pennington, marketing trainer & coach
What: Making Savvy Marketers
When: beginning October 5, 2018 from 8 a.m. – 12 p.m.
Where: Lancaster Chamber
Why: Who better than you and your team to share why your business matters? Invest in the art and science of translating your “why” into more-effective marketing campaigns.
Hanover Chamber of Commerce, Fall 2018
Join me at the Hanover Chamber of Commerce for a three-week program on launching successful marketing campaigns that begins Wednesday, October 3, 2018.
Who: Claudia Pennington, marketing trainer & coach
What: Making Savvy Marketers of Small Business Owners & Employees
When: beginning October 3, 2018 from 12 – 1:30 p.m.
Where: Hanover Area Chamber of Commerce
Why: Learn how to plan, launch, manage, track, and analyze your own marketing campaigns. Attend all three sessions for $250 per person and (lunch and supplies included).
Lancaster County Association of REALTORS®
Who: Claudia Pennington, marketing trainer & coach
What: One Thing Real Estate Agents Should Do on Social Media Starting Today
When: October 2, 2018 from 9-10:30 a.m.
Where: Lancaster County Association of REALTORS®
Why: Facebook and Instagram and Twitter, oh my!
There are so many networks, it’s hard to know where you should allocate your time on social media, which is no longer an option — it’s a must. It’s impossible to do it all.
Claudia will share with you the one way in which you can leverage social media channels to improve your business. If your business can benefit from more leads and more sales, then you will not want to miss this event.
FinCon 2018
FinCon is the world’s largest financial content expo. I have the privilege to speak on the subjects of analytics and SEO. If you’re a personal finance blogger or a media company and you want to grow your organic search traffic, I look forward to meeting you there.
September 26-29, 2018
Blog Well Retreat Florida 2018
Join us for this blogger retreat in Cocoa Beach, FL September 24-25, 2018, and spend two days learning how to grow your influence and income through improved Search Engine Optimization, and through relationship, affiliate and influencer marketing.
BloggyCon 2018
Bloggy Conference is designed to provide seasoned veterans as well as new bloggers with actionable information they can use to grow their audiences and their businesses. I have the privilege to speak on the subject of SEO for both beginner and advanced bloggers.
September 14-16, 2018
Yorktowne Settlement Co.
Who: Claudia Pennington, marketing trainer & coach
What: One Thing Real Estate Agents Should Do on Social Media Starting Today
When: June 21, 2018 from 2:30-3 p.m.
Where: Wyndridge Farm
Why: Facebook and Instagram and Twitter, oh my!
There are so many networks, it’s hard to know where you should allocate your time on social media, which is no longer an option — it’s a must. It’s impossible to do it all.
Claudia will share with you the one way in which you can leverage social media channels to improve your business. If your business can benefit from more leads and more sales, then you will not want to miss this event.
Goldman Sachs 10,000 Small Businesses
Who: Claudia Pennington, marketing trainer & coach
What: Goldman Sachs 10,000 Small Businesses
When: March 16, 2018 from 12-2 p.m.
Where: Community College of Philadelphia
Why: Goldman Sachs 10,000 Small Businesses is a program for small businesses that links learning to action.
Marketing Tips for Generating More Leads
Learn the fundamentals of marketing a business online by way of best practices and real-life examples. You’ll come away with a lead-generation strategy and corresponding tactics you can use to grow your business, as well as actionable information you can start using immediately upon conclusion of the presentation/workshop.
I’ll cover…
- What exactly is a “lead” and why is generating them so important
- What are the best lead generators for your organization
- How to calculate the cost and value of lead generation
- Tips for how to convert leads to customers
- The role of technology in lead generation
Who: Claudia Pennington, marketing trainer & coach
What: This workshop will cover the fundamentals of lead generation.
When: February 23, 2018 from 8:30-10:30 a.m.
Where: Lancaster Chamber
Why: If you’ve done everything else you need to launch a business and bring your product/service to market, it’s time to tackle marketing and digital marketing is your most cost-effective solution.
Digital Marketing Workshop for Entrepreneurs & Small Business Owners
Are you an entrepreneur or business owner in central Pennsylvania?
Are you looking to grow your business?
Join me at Rustic Cup for a free digital marketing workshop and a free beverage — yep, your first coffee, tea, smoothie, or milkshake is on me.
January 6, 2018
FinCon 2017
FinCon is the world’s largest financial content expo. I have the privilege to speak on the subject of SEO in both a workshop, Site Audit: Clean Up Your Big Site to Improve Experience and Search Traffic, and a panel discussion on SEO, What You Need to Succeed in SEO Now and What to Stop Doing Immediately. If you’re a personal finance blogger or a media company and you want to grow your organic search traffic, I look forward to meeting you there.
October 25-28, 2017
NEPA BlogCon
I’ll be leading a roundtable discussion on SEO at Penn State Worthington Scranton. If you’re a blogger who is serious about increasing traffic and revenue, join us at NEPA BlogCon! I look forward to meeting you there.
October 14, 2017
Blogging Successfully Retreat
I’ll be joining Katie Hornor for an action-packed, working retreat in Harrisburg, PA. If you’re a blogger who is serious about increasing traffic and revenue, join us at Blogging Successfully! I’ll be discussing website audits and the steps you need to take to audit and optimize your website. I look forward to meeting you there.
September 30, 2017
BloggyCon 2017
Bloggy Conference is designed to provide seasoned veterans as well as new bloggers with actionable information they can use to grow their audiences and their businesses. I have the privilege to speak on why every blogger should do a content audit. If you’re a blogger or a podcaster, you’ll learn how you can grow your organic search traffic with a content audit. I look forward to meeting you at BloggyCon.
September 15-17, 2017
ScaleUp Philadelphia
Sponsored by the Small Business Administration, ScaleUp Philadelphia, is an exclusive program for entrepreneurs with sales of $150K+ who want to get their business on track for substantial growth.
December 14, 2016
FinCon 2016
FinCon is the world’s largest financial content expo. I had the privilege to speak on the subject of SEO in the age of machine learning.
September 21-24, 2016
BloggyCon 2016
Bloggy Conference is designed to provide seasoned veterans as well as new bloggers with actionable information they can use to grow their audiences and their businesses. I had the privilege to speak on the subject of SEO tips to grow a blog’s revenue.
September 16-18, 2016
Speaker Bio
Claudia Pennington, founder and CEO of DIY Marketing, has risen to a sought-after speaker and trainer because she put into practice her message about how company officials must always seek continuous improvement and make data-driven decisions.
After her IT days when digital marketing tactics were considered “emerging technologies,” Pennington found herself engaged in traditional and digital marketing, where she worked for clients in higher education, nonprofits, small businesses, and enterprise-level companies.
Pennington worked for a digital agency until she decided to start her own company because of her passion to teach and help others. Thus, DIY Marketing — and its interesting business model — was born.
DIY’s primary focus is to help businesses and organizations take control over their marketing campaigns to achieve a better return on investment by way of training in marketing. So, for less money than it would cost to hire consultants, she trains business owners and employees of organizations how to do it themselves.
Pennington and her team have worked alongside businesses and organizations to lead them to double- and triple-digit increases in lead generation or sales. This has not come by accident, rather because of attention to details and a continuous improvement process that relies on data-driven decisions.