“The more you need to succeed, the more likely it is that you will succeed.” – p. 10, The Power of Broke: How Empty Pockets, A Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage, by: Daymond John
I wanted so much more from my life when I was a full-time employee than I had:
- I wanted to work with small business owners exclusively.
- I wanted more free time for things like running, lifting, and new hobbies.
- I wanted to make more money to get out debt and then travel.
Because my husband and I were in a lot of debt, you could say that we learned about the power of broke. Initially, our collective “why” for making massive changes in our lives was the ability to get rid of all of our debt.
Thus, every decision we made, like cutting all of our expenses and increasing our income, became about digging out of our massive financial hole so we could travel. We wanted to travel everywhere — every state, every country, and every national park. Having such a big “why” led to making the decisions we made, like selling everything we could, downsizing, and working essentially two jobs.
When starting your business, you need to find your why. And your “why” needs to be so big that it motivates you to make massive changes and to keep working toward your goals every single day, no matter what.
Takeaway: Write down your “why” some place you’ll see it daily so that on the good days and the bad, you will remember why you’re working as hard as you are.