As a veteran digital marketing, I have experienced countless changes the industry.
Search engine algorithm changes.
The rise and fall of numerous social networks.
New content platforms.
What holds true is the notion that the only constant is change. Inevitably, the industry will change. Rapidly.
Keeping current with the latest trends and changes in digital marketing is what I do with an eye toward how such changes impact those small business owners I work with on a daily basis.
When I reflect on and write about industry trends and changes, I focus on that which could impact my clients, positively and negatively. Helping others navigate this digital landscape by highlighting what they should pay attention to and what they should disregard is my singular focus. I strive to make digital marketing easy to understand and actionable.
“A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World”
Interstitials and algorithm changes. Ad blockers. Accelerated Mobile Pages (AMPs). Publishers have mountains to climb in trying to reach their audiences in this mobile-first world. Continue reading on MarketingProfs.
“What Google’s Accelerated Mobile Pages Will Do to the Purchase Funnel”
Assuming the AMP project will expand its reach beyond news outlets, what is the potential impact of AMPs on the purchase funnel? Continue reading on MarketingProfs.
“How to Boost Your Website Traffic with an SEO Audit”
Since search engines are so important, savvy website owners give serious thought to on-site and off-site SEO factors. Continue reading on Sidepreneur Magazine.
“What Digital Content Creators Need to Know About SEO and Machine Learning”
Humans are largely predictable, exhibiting the same habits and patterns day in and day out. (See this article about the average day in the life of the average American in the United States.) Machine learning is the antithesis of behavior change. Continue reading on my blog.
Interview with Sidepreneur Claudia Pennington
Continue reading on Sidepreneurial.
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